Manager, CRM Marketing at Tao Group

• Develop and execute multi-channel CRM campaigns (email, SMS, mobile push, in-app) using Marketing Cloud.
• Own segmentation strategies within Data Cloud — e.g., guest tiers, frequency, spend bands, and behavioral triggers.
• Build automated journeys for acquisition, onboarding, retention, and reactivation.
• Partner with brand and design teams to create compelling creative briefs.
• Monitor campaign performance, A/B test messaging, and optimize for engagement and ROI.
• Collaborate with venue teams and hosts to align CRM activity with on-site guest experience.
• Manage the CRM calendar for all lines of business: restaurants, nightclubs, dayclubs, and events.
• Support loyalty program communications (tier updates, offers, and promotions).
• Assist and/ or complete additional tasks as assigned.

EDUCATION/WORKING KNOWLEDGE:

• 4–7 years in CRM, digital marketing, or loyalty marketing (hospitality or entertainment experience preferred).
• Hands-on experience with Marketing Cloud (or equivalent).
• Strong understanding of segmentation, journey design, and retention strategies.
• Analytical mindset; comfortable reading dashboards and optimizing based on KPIs.
• Excellent communication and project management skills.
• 21+ years of age

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

• Must have strong problem-solving skills
• Excellent written and verbal communication skills required

• Ability to work under pressure and meet deadlines

• Must have good positive energy throughout the day
• Must be able to read the computer monitors and print legibly
• Must be able to sit and/or stand for extended periods of time
• Must be able to move quickly through work and set the pace in the office
• Must be able to push and lift up to 25 lbs. with or without assistance
• Small to Medium office environment
• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
• 5-25% Local Travel (United States) 

• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume

• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards
• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
• Ability to maintain a high level of confidentiality

• Ability to handle a fast-paced, busy, and somewhat stressful environment