Manager, Search Engine Marketing at Tao Group

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

• Medical, Dental, and Vision Coverage

• 401(k) Retirement Program with Employer Match

• Life and Disability Insurance Plans

• Ancillary Insurance Plans

• Employee Assistance Program

• Fertility & Family Forming Support and Resources

• Pet Insurance

• Employee Discounts

• Time off and much more!

The SEM Manager is responsible for executing the digital marketing strategy across Tao Group Hospitality venues, with a primary focus on search engine marketing (SEM) and paid search campaigns. This role drives revenue, ticket sales, VIP table bookings, and brand visibility through Google Ads management, paid search strategy, performance marketing, paid social media, and online platform optimization.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

• Provide a friendly, personal demeanor with a willingness to interact 
• Provide professional and friendly guest services 
• Commit to company values and demonstrate dedication to providing excellent guest service for our guests and internal team 
• Ability to build data-driven paid search strategies while confidently overseeing daily execution across all digital channels
• Ensure every campaign is delivered on time, creatively compelling, and aligned with measurable revenue growth
• Assist and/ or complete additional tasks as assigned
• Advanced SEM campaign management and optimization 
• Strong problem-solving and analytical capabilities with data-driven decision-making 
• Proficiency in bid management, budget allocation, and performance forecasting 
• Ability to communicate effectively in English, both verbally and in writing, with staff, clients, and the public 
• High level of confidentiality and integrity 
• Proficient in writing reports, business correspondence, and procedure documentation 
• Positive attitude with ability to stay organized and handle multiple campaigns simultaneously 
• Ability to maintain composure in fast-paced, high-pressure environments and meet tight deadlines 
• Collaborative team player with strong follow-through 
   

EDUCATION/WORKING KNOWLEDGE:

• Bachelor’s degree in marketing, Communications, or related field preferred 

• 3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events 

• Expert-level proficiency in Google Ads (Search, Display, Performance Max) with proven track record of optimizing campaigns for conversions and ROAS 

• Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement 

• Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting 

• Demonstrated success managing substantial paid search budgets with measurable performance outcomes 

• Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation 

• Experience with Meta Business Manager and paid social campaigns 

• Knowledge of email marketing platforms, CMS systems, local search marketing, and SEO best practices 

• Experience with A/B testing, landing page optimization, and conversion rate optimization 

• Proven ability to analyze search query reports, attribution models, and multi-channel performance data 

• Strong analytical, organizational, and communication skills 

• Ability to obtain required state work cards 

• Valid driver's license 

• Maintain a professional and well-groomed appearance adhering to company standards 

• Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred

• 21+ years of age 

SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE 

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

• Must have strong problem-solving skills
• Excellent written and verbal communication skills required
• Ability to work under pressure and meet deadlines
• Must have good positive energy throughout the day
• Must be able to read the computer monitors and print legibly
• Must be able to sit and/or stand for extended periods of time
• Must be able to move quickly through work and set the pace in the office
• Must be able to push and lift up to 25 lbs.
• Small to Medium office environment
• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
• 5-25% Local Travel (United States) 
• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards
• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
• Ability to maintain a high level of confidentiality
• Ability to handle a fast-paced, busy, and somewhat stressful environment