Marketing Manager at Tao Group
Tao Group Hospitality offers competitive benefits for all full-time team members such as:
Medical, Dental, and Vision Coverage
401(k) Retirement Program with Employer Match
Life and Disability Insurance Plans
Ancillary Insurance Plans
Employee Assistance Program
Fertility & Family Forming Support and Resources
Pet Insurance
Employee Discounts
TAO Savings Marketplace
Time off and much more!
The Marketing Manager is responsible for developing, executing and analyzing venue-based marketing and event strategies and programs that meet the organization’s overall objectives and financial goals. The Marketing Manager will be accountable for leading the development of the venue’s event and marketing program that includes new innovative ideas, talent recommendations, marketing partnerships, promotional activities, advertising recommendations, and VIP Host, social media and public relations coordination. This position will also execute the events and programs on-site. In addition, the Marketing Manager will be very creative and will find ways to increase customer spend and find new sources of business. The Marketing Manager will be responsible for the over-site of the venue’s brand, including market position against competitors.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:
Create strategic events based upon overall LV calendar, history, & venue needs
Approve advertising and promotional collateral material
Analyze post events qualitative and quantitative data and provide recommendations
Work in conjunction with Director of Marketing as strategic partners developing annual marketing plans per venue
Suggests talent and follows talent booking process
Mange invoices and budgets
Manage client venue relationships by contacting various organizations attending conferences and marketing venues to companies
Work in conjunction with sponsorship team to leverage and maximize the Company’s sponsorship capabilities
Work in conjunction with media partners to leverage and maximize event activation opportunities and value adds
Closely monitor competitors programming and venue activities
Input event information on event master worksheets (e.g. Event Overview and One Sheet). Maintain document
Develop event advertising needs and passes on to Marketing Coordinator to execute
Liaise with promotions teams (internal, external), informs on promotional rules, and communicates information back to appropriate personnel
Liaise with VIP Services and Executive Management to maximize price yielding opportunities
Responsible for all event communications to the following areas: Executive Management, Public Relations, Advertising, Promotions, Social Media, Sponsorships, Clients, and Operations
Communicate with select artist management and artists, providing them with marketing collateral on a needed basis
Manage the marketing design process via Basecamp in conjunction with the design department
Oversee event day
Create new sources of customers through building professional networks and complementary partnerships
Aid in the development of brand strategies and manage tactical execution
Aid in the overall development of new event brands and assists with building and executing pre/during/post launch marketing activities
Assist in conducting market research including customer surveys, competitor research and market positioning
Manage re-branding / re-positioning efforts when needed and enforces brand standards
Support Private Events and Guest Services by managing asset and collateral needs
Assist in developing branded guest experiences for venues and oversees the overall customer journey/experience
- Assist and/ or complete additional tasks as assigned
EDUCATION/WORKING KNOWLEDGE:
- Bachelor’s degree in Marketing, or similar discipline
- Minimum of three to five (3-5) years of nightlife / hospitality-based venue marketing management experience with proven track record of financial and creative marketing programming success
Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE
The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
Must have strong problem-solving skills
- Excellent written and verbal communication skills required
- Ability to work under pressure and meet deadlines
- Must have good positive energy throughout the day
- Must be able to read the computer monitors and print legibly
- Must be able to sit and/or stand for extended periods of time
- Must be able to move quickly through work and set the pace in the office
- Must be able to push and lift up to 25 lbs.
- Small to Medium office environment
- Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
- 5-25% Local Travel (United States)
- Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
- May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
- Maintain a professional, neat, and well-groomed appearance adhering to Company standards
- Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
Ability to maintain a high level of confidentiality
- Ability to handle a fast-paced, busy, and somewhat stressful environment
