Senior Manager, Search Engine Marketing at Tao Group
Tao Group Hospitality offers competitive benefits for all full-time team members such as:
Medical, Dental, and Vision Coverage
401(k) Retirement Program with Employer Match
Life and Disability Insurance Plans
Ancillary Insurance Plans
Employee Assistance Program
Fertility & Family Forming Support and Resources
Pet Insurance
Employee Discounts
Time off and much more!
The SEM Manager is responsible for executing the digital marketing strategy across Tao Group Hospitality venues, with a primary focus on search engine marketing (SEM) and paid search campaigns. This role drives revenue, ticket sales, VIP table bookings, and brand visibility through Google Ads management, paid search strategy, performance marketing, paid social media, and online platform optimization.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:
Develop and execute paid search campaigns across Google Ads (Search, Display, Performance Max) to drive ticket sales and table bookings.
Own keyword research, bid management, ad copy optimization, and Quality Score improvement across all assigned venue accounts.
Build and manage campaign structures that eliminate cross-venue keyword cannibalization and establish clear search territory for each venue.
Execute A/B testing on ad copy, landing pages, and audience segments to continuously improve CTR, conversion rate, and cost per acquisition.
Implement and optimize conversion tracking, including Google Tag Manager setup, GA4 integration, and platform pixel configuration.
Monitor campaign performance daily, analyze search query reports, and translate insights into actionable optimizations.
Manage substantial paid search budgets with accountability to ROAS targets and conversion goals.
Provide regular performance reporting with clear insights and recommendations to senior leadership.
Stay current on Google Ads platform updates, algorithm changes, and industry best practices.
Collaborate with cross-functional teams on landing page optimization and A/B testing strategies.
Assist and/or complete additional duties as assigned
EDUCATION/WORKING KNOWLEDGE:
Bachelor’s degree in marketing, Communications, or related field; or equivalent combination of education and experience in a related field.
3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events.
Expert-level proficiency in Google Ads (Search, Display, Performance Max) with proven track record of optimizing campaigns for conversions and ROAS.
Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement.
Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting.
Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation.
Experience with Meta Business Manager and paid social campaigns a plus.
Proficient in Microsoft Office; POS systems and Oracle knowledge preferred.
Excellent communication and project management skills.
21+ years of age
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE
The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
Must have strong problem-solving skills
Excellent written and verbal communication skills required
Ability to work under pressure and meet deadlines
Must have good positive energy throughout the day
Must be able to read the computer monitors and print legibly
Must be able to sit and/or stand for extended periods of time
Must be able to move quickly through work and set the pace in the office
Must be able to push and lift up to 25 lbs.
Small to Medium office environment
Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
5-25% Local Travel (United States)
Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
Maintain a professional, neat, and well-groomed appearance adhering to Company standards
Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
Ability to maintain a high level of confidentiality
Ability to handle a fast-paced, busy, and somewhat stressful environment
