Freelance Content Strategist - Hospitality Quotient at USHG

 Hospitality Quotient, powered by Union Square Hospitality Group, is an advisory, training, and thought-leadership platform built on the principles of Enlightened Hospitality. We partner with organizations across industries to help leaders build stronger cultures, elevate performance, and create meaningful human experiences at scale. 

HQ brings together the operating wisdom of USHG, the philosophy of Danny Meyer, and a growing community of senior practitioners to deliver workshops, advisory engagements, speaking, and emerging digital products. As we grow our enterprise partnerships, our ambition is to establish Hospitality Quotient as a premium, people-first leadership brand, one that organizations turn to as a long-term strategic partner, not only for training, but for shaping culture and leadership at scale. 

Contract / Retainer: 12 - 15 hours per week

Location: NYC / Hybrid; in-office and on-site for key events as needed

Compensation: $2500 per month

Who you are: 

The Freelance Content Strategist will help shape HQ’s voice, narrative, and publishing cadence. This role will translate our philosophy and real-world work into high-quality thought leadership, storytelling, and editorial content, with a focus on building and growing HQ’s external presence across the website, LinkedIn, and other marketing channels. 

This role will work in close partnership with the HQ Brand Lead and Marketing leadership to ensure editorial voice, visual expression, and go-to-market messaging are tightly aligned.  The expected hours for this role is approximately 12-15 hours per week.

What you'll do: 

• Define and steward HQ’s editorial voice across key channels, including the website, LinkedIn, Instagram, YouTube, and newsletter. Develop a strategic content roadmap and publishing calendar for these channels, working in partnership with the HQ Brand Manager and Design team. 
• Plan and maintain a publishing calendar of thought-leadership essays and insights to be leveraged across web and social throughout the year. 
• Write and edit, as needed, POV pieces, case studies, advisor and speaker profiles, and workshop or event storytelling.
• Collaborate with HQ leadership, facilitators, and speakers to shape publishable content and translate strategic ideas into clear narratives. 
• Repurpose existing and new video content into a cohesive editorial system. 
• Collaborate with HQ team, the Brand Manager, Marketing leadership, and digital partners to ensure all written, visual, and video content, aligns with editorial voice, brand positioning, and campaign priorities. 
• Establish workflows for content development, review, publishing, and performance tracking using Asana. 

What we need from you:  

• 5+ years in editorial, content strategy, journalism, or brand storytelling  
• Experience in B2B environments, including consulting, media, professional services, or other thought-led brands 
• Experience developing editorial calendars and content roadmaps 
• Strong organizational skills with the ability to manage multiple content pieces in production 
• Experience using Asana or similar tools to manage content workflows 
• Understanding of how content supports broader brand and marketing strategy 
• Excellent writing, editing, and communication skills 
• Ability to operate independently while collaborating closely with internal stakeholders 
• Comfortable working with executives and subject-matter experts 
• Available for a steady retainer engagement with periodic on-site presence 

Putting Enlightened Hospitality into Practice  

• We play to win with humble swagger. Hospitality is a team sport where everyone deserves an opportunity to thrive and belong
• Turn over the rocks and always be connecting dots to build uplifting experiences and relationships 
• Center the salt shaker with an unwavering commitment to excellence and the values that matter most 
• Write a great next chapter. The road to success is paved with mistakes well-handled 
• Bring a charitable assumption and err on the side of generosity 
• Leave our campsite better than we found it; always responsible for the impact of our wake