Manager, Paid Social Media at Tao Group
Tao Group Hospitality offers competitive benefits for all full-time team members such as:
Medical, Dental, and Vision Coverage
401(k) Retirement Program with Employer Match
Life and Disability Insurance Plans
Ancillary Insurance Plans
Employee Assistance Program
Fertility & Family Forming Support and Resources
Pet Insurance
Employee Discounts
Time off and much more!
POSITION SUMMARY:
The Paid Social Media Manager is responsible for executing the digital marketing strategy across assigned Tao Group Hospitality venues, with a primary focus on paid social media campaigns. This role drives revenue, ticket sales, VIP table bookings, and brand visibility through paid social strategy, performance marketing, content execution, and online platform optimization. The ideal candidate is both strategic and hands-on, with deep expertise in paid social campaign management and the ability to build data-driven social advertising strategies while confidently overseeing daily execution across all digital channels. This role works closely with cross-functional partners to ensure every campaign is delivered on time, creatively compelling, and aligned with measurable revenue growth.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:
Develop and execute paid social campaigns across Meta (Facebook/Instagram), TikTok, and emerging platforms to drive ticket sales and table bookings.
Own audience targeting, creative testing, campaign structure optimization, and Meta pixel implementation across all assigned venue accounts.
Build and manage campaign architectures that eliminate audience overlap and establish clear territory for each venue.
Implement and optimize conversion tracking, including platform pixel setup, GA4 integration, and attribution modeling.
Monitor campaign performance daily, analyze creative performance and audience data, and translate insights into actionable optimizations.
Manage substantial paid social budgets across multiple ad accounts with accountability to ROAS targets and conversion goals.
Collaborate with brand and design teams on ad creative development and provide strategic direction on visual content.
Execute A/B testing strategies for dynamic creative optimization and audience segmentation.
Support influencer partnerships, user-generated content campaigns, and social commerce initiatives.
Provide regular performance reporting with clear insights and recommendations to leadership.
Stay current on paid social platform updates, algorithm changes, and industry best practices.
Assist and/or complete additional tasks as assigned.
EDUCATION/WORKING KNOWLEDGE:
Bachelor’s degree in marketing, Communications, or related field; or equivalent combination of education and experience in a related field.
3–5+ years of digital marketing experience with a strong emphasis on paid social media, preferably within hospitality, nightlife, entertainment, or ticketed events.
Expert-level proficiency in Meta Business Manager (Facebook Ads Manager, Instagram advertising) with proven track record of optimizing campaigns for conversions and ROAS.
Deep understanding of audience targeting creative testing, campaign structure optimization, and Meta pixel implementation.
Experience with TikTok Ads Manager, Reddit Ads, and emerging social advertising platforms.
Proven ability to manage several ad accounts across multiple platforms.
Strong creative eye with ability to collaborate on ad creative development and provide strategic direction on visual content.
Proficiency in Google Analytics (GA4), conversion tracking, and attribution modeling.
Experience with A/B testing, dynamic creative optimization, and audience segmentation strategies.
Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE
The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
Ability to write, read, and verbally communicate
Must have strong problem-solving skills
Excellent written and verbal communication skills required
Ability to work under pressure and meet deadlines
Must have good positive energy throughout the day
Must be able to read the computer monitors and print legibly
Must be able to sit and/or stand for extended periods of time
Must be able to move quickly through work and set the pace in the office
Must be able to push and lift up to 25 lbs. with or without assistance
Small to Medium office environment
Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
5-25% Local Travel (United States)
Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
Maintain a professional, neat, and well-groomed appearance adhering to Company standards
Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
Ability to maintain a high level of confidentiality
Ability to handle a fast-paced, busy, and somewhat stressful environment
